Book Marketing is the process used to determine what Books or Content may be of interest to customers, and the strategy to use in sales, communications and business development.It generates the strategy that underlies sales techniques, business communication, and business developments.It is an integrated process through which publishers build strong customer relationships and create value for their customers and for themselves.

Book Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries.The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.